Snapchat’s 2022 Guide to Holiday Advertising

During the festive season, many businesses, just like yours, that are focused on generating awareness run ads on Snapchat. Snapchat is where businesses can easily reach 75% of 13 to 34-year-olds. Even better: many daily Snapchatters do not use other platforms every day. Now is the ideal time to get the word out about your business, and by following our proven best practices, Snapchat can help you achieve your goals for the festive season. Find our full guide below or book a call with a Snapchat Ads Specialist. We’re here to help you every step of the way.

Before you get started...

Get your Snap Pixel setup

The Snap Pixel allows advertisers on Snapchat to see what users do after they engage with their ad. Installing the Snap Pixel will be your first step towards effectively measuring and optimizing your ads towards the events that matter.
If you haven’t set up your Snap Pixel yet, please take a look at our in-depth Pixel guide on Snapchat for Business for insights and easy step-by-step setup.

Create a Custom Audience focused on Pixel Page Views

Custom Audience creation is a great way to incorporate your own data into campaigns. Whether you’d like to upload a customer list or create one focused on your Snap Pixel data, setting up your custom audience will help you to target lookalike audiences, gain insights and retarget customers.
As a brand generating awareness, creating a Custom Audience based on Pixel Page Views will build you an audience of highly engaged customers to target. Learn how to get started on our dedicated Business Help Center page here.

Interested in One-on-One Guidance?

Setup complete. What’s next?

Make Single Image & Video Ads work for you
Single Image or Video Ads are full screen ads that are easy to create, and offer the creative freedom to communicate your message. This type of ad is a fantastic way to kick off your festive holiday, but it’s important that you follow these five golden rules so that your ad performs to the best of its ability.

The 5 Golden Rules

#1  Keep Ads Short
Get your message across in the first 3 seconds. Always have your logo visible.
#2  Style it like UGC
Style your content like user generated content by filming with a phone and talking directly to the camera.
#3  Encourage An Action
Encourage people to take an action, such as a Swipe Up or presenting an Option to Buy.
#4  Consider Audio
Two-thirds of Snaps are playing with sound on. Use sound to capture attention or as a call to action.
#5  Focus on One Message
Have one clear hero message for your product or brand.

Have a Chat with a Snap Specialist

Click below to schedule a free appointment today.

Kick off your festive advertising with a Traffic Campaign.

To get your audience excited about your brand, it’s important to jump-start your advertising efforts on SnapChat with a Traffic Campaign that has broad targeting.

Log into Ads Manager

Log Into Ads Manager: From the Manage Ads menu, select Create Ads and choose the Advanced Create option.

Choose Your Objective

Select Drive Traffic to Website and in the newly-created Ad Set, set a budget of $30 USD per day.

Choose Your Audience

Use Age & Gender targeting for this one Ad Set campaign. This will drive the most eyes to your business.
Pro Tip: check the “Audience Expansion” box

Choose Your Delivery

Tailor your Ad Set with a “Swipe Up” goal and utilize the auto-bid function.

Make Ad Creatives

We recommend using Video Ads in line with our best practices above. For best results, use 2-3 creatives per Ad Set.


You did it! Be sure to use Snap’s advanced metrics tracking to see how your ads are performing.

Interested in one-on-one guidance from a Snapchat Ads Specialist?