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The 2021 NFL Draft is almost here.
The 2021 NFL Draft is almost here.

The NFL Draft is upon us and Snapchatters are ready to go

Think back over the past year — how many times have you heard someone say, “I just can’t wait to cheer on my team and watch the games with friends and in person.” That football camaraderie and hype starts with the NFL Draft on April 29th.
The NFL Draft is a major event for all kinds of fans
The 2021 - 2022 NFL season will be major for everyone — not just the die-hard fans. Why? Because we’ve all missed the feeling of watching, celebrating, and cheering on the game and our favorite teams with fellow fans.
of Snapchatters plan to use Snapchat during the 2021 NFL Draft.1 
Between the two weeks leading up to the 2020 NFL Draft and the days of the actual event, conversation about the Draft spiked over 220%.2
Snapchat is the ultimate fan zone for every type of NFL fan, which is why the NFL is partnering with Snapchat for the sixth year in a row

Our community of over 39 million football fans (and counting) are ready.3
The top-two ways Snapchatters are preparing for the 2021 NFL Draft are: 
The NFL Draft on Snapchat is just the beginning of available NFL content on Snapchat throughout the season
Our comprehensive partnership includes official NFL shows, along with NFL Highlights, which update in near-real time every game day. To celebrate the 2021 Draft, we’re developing an innovative AR experience that will feature all 32 official NFL teams with music by popular artist and NFL Draft night 3 performer, Machine Gun Kelly.
For brands looking to engage with fans and bring the hype during the Draft, our Camera is the solution
This season, the experiences we love and miss about football are making an unreal comeback in more celebratory ways than ever
Snapchatters are raring to go, counting down the days until the tailgating, watch-parties, and in-person celebrations can be part of our fan experience once again. 
Is your brand ready for game day?
Snapchatters are. We look forward to partnering with you to bring the hype in our fan zone this season.

Snapchat can help your business grow.

1Snap Inc. survey of US, CA Snapchatter users March 21 - 26, 2021. Age and location subject to restrictions. See for details. Question: "In which of the following ways do you plan to use Snapchat while watching the upcoming NFL Draft?"; US=538, CA=342
2Snap Inc. Internal data. April 23-25, 2020 v. April 9-22, 2020. Based on captions of public snaps that include: “NFL”, “NFL draft” or “draft”.
3Data from Snap Ads Manager as of March 26th, 2021, for the “Snapchat Lifestyle Category: football fans in the US and CA." Addressable reach, location, and age data are subject to limitations. See for details.